Food & Beverage Companies

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• New Ideas to bring your ideas ‘alive’ and deliver sales!
• Looking for a new way to excite your sales and marketing team?
• Or even entice your clients to use your products more, or convert prospects?
• Struggling for new ideas to create media launches that go beyond the usual catered or restaurant events?
• Seeking new ways to bring your products to market inc recipe ideas?
• Focus Group research – need food, cooking and marketing input? Someone external?
• Need great chef presenters to inspire audiences…and who’ll be smack on brief?
• Product sponsorship?

Cheeky Food Group has experience in all of these areas with great success.

As we’re 100% portable we can quite literally get 300+ people cooking together AT THE SAME TIME! At any venue across Aust or NZ. We have about 300 knives, endless chopping boards and a zillion burners (well at least 50!).

Also Cheeky’s Managing Director, Leona Watson, was a successful marketing consultant before her love of food, cooking and entertaining inspired her to start Cheeky. So you can feel confident knowing we understand the need to create an EVENT that truly reflects your business objectives – not just what the chef wants to do. In fact, we’ve been able to enhance many of our clients’ briefs as we think like chefs, marketers and business owners. And we focus on blitzing your business goals. Our chefs are also ego-free (truly!) and a delight to work with.

Below are just some areas of our experience to date. Let’s create more together! 

Stage Presentations 

Leona on the Braun Stand – Good Food & Wine Show

Dairy Farmers - Easter Show (Sydney, Bris and Melb): Exciting on-stage cooking demonstrations, that included getting people up from the audience, doing flambees on stage, and even getting the audience standing up and engaged!

BRAUN: Good Food Show – demonstrating blender products etc. Cheeky made it so much FUN and getting people up on stage with us, that we increased sales from $3,000 the previous year, to over $25,000…not a bad investment.

Sanitarium: Created a vegetarian food and cooking demonstration with key staff joining us on stage. Part of a conference with the Sales and Marketing Teams.

Focus Groups and/or Recipe / Product Development

Yum Restuarants (KFC & Pizza Hut): We’ve done countless team cooking events with their own teams, agencies and international visitors. Plus we’ve involved in many few focus groups and also recipe development programs. 

Media Launches / Events

Campbell/Arnotts: Recipe development and team cooking events for sales and marketing teams. Also MC’d an interactive cooking event with journalists to launch a new range of products.

Beef & Lamb Association / Fleishmans: Worked with PR firm, Fleishman-Hillard and the Association, to develop a presentation to a group of food journalists, and dieticians re iron deficiencies in children. We then got them cooking together with recipes we developed to increase iron consumption in children. Fleishman then asked us to do a team cooking event with themselves….loads of fun!

Paramount Pictures/Walt Disney – ‘Ratatouillie’: As part of their movie launch for ‘Ratatouille’, we had the marketing and retail teams whipping up a storm on site at the Newport Mirage as part of their sales conference. Great fun, a huge hit and vats of delicious ratatouille! Plus other wicked delicacies….one can only eat so much eggplant! 

Exciting Marketing & Sales Teams - Conferences

Lion Nathan: We inspired Chief Brewer, Bill Taylor, and his group of brewers to cook up a storm as part of their conference. We also hosted a team cooking event with the brand and marketing teams, reflecting their various market segments, which required recipe distinctions, dress ups and a very clear marketing focus. A huge success…especially the singing/cabaret at the end! 

Lion Nathan Brand Team…phew that was an event!		Unilever get cooking together at Dolton House, Sydney

Masterfoods: (also one of our favourite sponsors!): Interactive cooking events with their sales and marketing teams using their range to inspire greater confidence and excitement about their brand and products. 

Coca-Cola / Edelmans: Various team building/cooking events as part of their conferences.

Fosters: We regularly use their venue, the Carlton Brewhouse is Melb for our events, and so we did a ‘surprise’ one for the marketing team. A great success.

Unilever: Cooking events to bring various departments together, with recipes we developed using their Food Service range. Part of a full day event.

Corporate Wellness

Sanofi-Aventis: Health and Wellness afternoon for their staff presented by Sanofi-Aventis at the Exhibition Centre as part of a conference. People came and cooked with us, then enjoyed massages etc. We’ve also held about 15 cooking events with various Sanofi-Aventis departments at their conferences across Australia. 

Sanofi-Aventis again! As part of the Heart Foundation National Heart Week, Cheeky was invited to set up a healthy interactive cooking demonstration in their reception area, with tips on speedy, healthy cooking and eating. 

Cheeky's Cooking Venue 

We LOVE our venue in funky Surry Hills. It’s colourful, bright, warm and not swamped by the coldness of stainless steel. Perfect for media events, staff trainings with products and for your own cooking parties and demonstrations. It’s available for hire as a venue with or without Cheeky involvement….though we’d love to help you create your event! Let’s talk or pls drop by and see the venue for yourself.

Cheeky Central, Surry Hills, Sydney

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